Never Back Down Super PAC Boosts Ron DeSantis’ Presidential Campaign with $12 Million Ad Buy in Iowa
Never Back Down, the super PAC supporting Ron DeSantis’ presidential campaign, has made a significant investment in advertising, reserving over $12 million in airtime for the fall, primarily in Iowa. This move comes as DeSantis struggles to gain ground on front-runner Donald Trump in the race.
Major Advertising Reservations in Iowa
According to AdImpact data, Never Back Down has already spent over $12.3 million on this new ad buy, with $11.4 million targeting major Iowa media markets. Additionally, the group has allocated nearly $900,000 for a national buy on Fox News. The ads are set to run from the week of September 6 through Halloween.
Surpassing Competitors in Ad Spending
With this latest ad buy, Never Back Down’s total ad spending reaches $31 million, surpassing MAGA Inc., the pro-Trump super PAC, for second place in the list of top advertisers in the 2024 race. Only TIM PAC, the pro-Sen. Tim Scott group, has spent more, with over $37 million in bookings through January. MAGA Inc. has spent approximately $22.8 million on advertising.
Boosting DeSantis’ Campaign
Following the first presidential primary debate, Never Back Down aims to boost DeSantis’ campaign by increasing his visibility and support. The super PAC’s new ad buy will focus on highlighting DeSantis’ personal qualities, including his wife Casey DeSantis’ battle with breast cancer and the family’s support.
$25 Million Advertising Campaign
Never Back Down officials confirm that the group plans to spend a total of $25 million on this new advertising campaign. The funds will be divided between Iowa and New Hampshire and will include TV bookings, digital advertising, and direct advertising such as mailers and text messages.
Significant Financial Support
Never Back Down has played a crucial role in DeSantis’ messaging operation, as his own campaign has had limited funds for advertising, spending only $1.3 million. In contrast, the super PAC has spent over $31 million, thanks in part to an infusion of more than $80 million from DeSantis’ fundraising efforts as Florida governor. The group had $96.8 million in cash on hand at the end of June.
Evolution of Messaging
Throughout the campaign, Never Back Down’s messaging has evolved. Initially, the ads focused on culture war debates and featured praise from Tucker Carlson and soundbites of DeSantis confronting opponents. Later, the group aired ads targeting Trump, criticizing his remarks about GOP governors in Iowa and New Hampshire. More recently, the super PAC produced ads highlighting DeSantis’ military experience to introduce his biography to voters.
Competing Ad Campaigns
President Joe Biden has also launched a $25 million television and digital ad campaign, running for 16 weeks in battleground states. Additionally, American Exceptionalism PAC, supporting entrepreneur Vivek Ramaswamy, has recently launched two new TV ads, spending about $850,000 on advertising.
Republican Outside Groups’ Advertising Spending
Overall, Republican outside groups have spent over $108 million on advertising in the 2024 GOP presidential primary, including future reservations. The top groups supporting Trump, DeSantis, and Scott have led the way in ad spending.
DeSantis Super PAC’s Game-Changing Ad Buy
In the realm of political campaigns, advertising plays a pivotal role in shaping public opinion and swaying voters. With the advent of Super PACs, political candidates have gained access to a powerful tool that can significantly impact the outcome of an election. One such Super PAC, supporting Florida Governor Ron DeSantis, has recently made a game-changing ad buy that has the potential to reshape the political landscape in the Sunshine State.
The DeSantis Super PAC, known as “Floridians for a Brighter Future,” has long been a formidable force in Florida politics. Led by a team of seasoned political strategists, the Super PAC has consistently demonstrated its ability to effectively communicate its message to voters. However, their latest ad buy is poised to take their influence to new heights.
The ad buy, which is estimated to be in the range of several million dollars, is a clear indication of the Super PAC’s commitment to ensuring Governor DeSantis’s re-election. The funds will be used to air a series of television and radio advertisements across the state, targeting key demographics and swing districts. This strategic approach demonstrates the Super PAC’s understanding of the importance of reaching the right audience with a compelling message.
What sets this ad buy apart from previous efforts is the innovative and impactful nature of the advertisements themselves. The Super PAC has enlisted the services of top-tier advertising agencies, renowned for their ability to create emotionally resonant and visually captivating content. By leveraging cutting-edge production techniques and storytelling methods, the ads are designed to leave a lasting impression on viewers and listeners.
The content of the advertisements focuses on highlighting Governor DeSantis’s accomplishments during his tenure, emphasizing his commitment to economic growth, public safety, and education. The Super PAC aims to counter any negative narratives surrounding the governor and present a compelling case for his re-election. By showcasing his achievements and outlining his vision for the future, the ads aim to solidify Governor DeSantis’s standing among voters.
Furthermore, the timing of this ad buy is crucial. With the 2022 gubernatorial election on the horizon, the Super PAC’s strategic move to launch this campaign early demonstrates their understanding of the importance of building momentum and shaping public perception well in advance. By establishing a positive narrative around Governor DeSantis early on, the Super PAC aims to create a favorable environment for his re-election bid.
The impact of this ad buy cannot be understated. In a state as politically diverse and influential as Florida, the ability to effectively communicate a candidate’s message is paramount. By investing heavily in this ad campaign, the DeSantis Super PAC is positioning itself as a formidable force in the upcoming election. The potential to sway undecided voters and solidify support among existing supporters is significant.
However, it is important to note that the success of this ad buy is not guaranteed. Political campaigns are complex and dynamic, and the outcome of an election depends on a multitude of factors. Nevertheless, the DeSantis Super PAC’s game-changing ad buy has undoubtedly set the stage for an intense and closely watched gubernatorial race in Florida.
In conclusion, the DeSantis Super PAC’s recent ad buy represents a significant development in the political landscape of Florida. With a substantial investment in innovative and impactful advertisements, the Super PAC aims to shape public opinion and secure Governor DeSantis’s re-election. As the campaign unfolds, it will be fascinating to observe the impact of this game-changing ad buy and its influence on the outcome of the 2022 gubernatorial election.
