This is an upbeat ad, a message of hope, in a time of darkness and chaos like we have never seen before in this country — or at least not since the darkness of World War II or the Civil War before it. Here’s what the Lincoln Project says about its ad in a press release this morning.

Despite months of civil unrest, an economic crisis, and the failed leadership of Donald Trump in a global pandemic, today The Lincoln Project released an ad with a message of hope. The ad reminds voters of the promise of America; a place where dreams come true and the caring that unites us is stronger than the hate that divides us. The ad comes on the third day of the Democratic National Convention and aligns with the day’s theme of “A More Perfect Union.”

“America is not perfect, but even at our worst, we are still the land of hope, opportunity, and perseverance,” said Reed Galen, co-founder of The Lincoln Project. “We are a nation of people who rise to meet challenges. When we fail, we get up and try again. We didn’t let aggression deter us in World War II. We didn’t let Al-Qaeda crush our spirit after 9/11. This year, we are not going to let the most corrupt, divisive, morally weak president in the nation’s history continue to destroy our nation. We will unite against this enemy, too, and will defeat him in November.”


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