The first American social media presidency has come to an end, as Twitter, Facebook, Instagram, and Snapchat unceremoniously locked the accounts of President Donald Trump last week. Trump literally won the 2016 due to social media (not counting the Russians).
Populist performances intersect with the rise of a powerful culture in which obsessed internet fans form alliances around musicians, actors and now politicians. These communities are creative and strictly protective. ” By turning citizens into pop culture products and posting them online, it attracts people who wouldn’t otherwise participate, ” Amanda Hess NYT wrote. Now politicians have done the same.
John Street, a political scientist and pop culture scholar, said that in general, the emphasis on persona rather than policy created “a misunderstanding of what politicians should do.”
When voters focus on pomp and instead run the legislation to work hard, they realize that they have chosen the wrong candidate. So it’s not surprising that Biden won by 6 million votes-not because he inspired his own fan base, but because Trump provoked fierce opposition.
Even as Americans become increasingly alienated from each other, they will feel more connected to the people they vote for. “We are talking about the negative effects of secession, ” Gabriel said. But these gaps continue to widen, as we “get a good feeling” from our unity with the heroes.
Since AOC launched her first event in 2017, she has demonstrated the power of every social platform. She posted a number of lists on Twitter that redefined misconceptions about her/her policies. Her speech in July about Congressman Yoho calling her a “bitch” was the perfect TikTok feed. On Instagram, she led her followers on a behind-the-scenes tour of Congress.
If Trump is a troll “then” AOC will skillfully use “certain influential conventions, but will not sell products. Her product is her politics.”
Few people have her acumen, but some people laugh at her digital presence. “Do we want to win, do we want to rule or do we want to be internet celebrities?” Jeffries (D-NY) asked.
Not surprisingly, when the AOC heard Jeffries ‘words, she tweeted: ”it’s very surprising that some Dems don’t believe it’s possible to govern at the same time, be politically popular and command powerful bullies pulpits, but that actually explains a lot about how we got here,” she wrote. “We don’t have to choose between these things!”
“Candidates who continue to “appear on social media only in a really effective, limited way” are missed, ” Gabriel said.
In the current environment, this is important. As the credibility of the institution has declined, “every politician has become its own brand, except for the political party, “Holbert said. “Trump just started this trend. Now it’s up to others to decide how to catch up.