The Rachel Maddow Show has achieved yet another milestone in her program’s ratings surge. She has been outperforming her competition since the midterm election last November. That includes staggering routs of Fox News and it’s primary Trump-fluffer, Sean Hannity.
In a press release from MSNBC, Maddow is shown to have beaten “all other FOX News and CNN shows, according to Nielsen data from December 31, 2018 through March 28, 2019.” Furthermore, “this quarter was ‘Maddow’s’ highest-rated quarter ever in total viewers, averaging 3.07M total viewers at 9pm.” It’s a record-breaking achievement that demonstrates the audience appeal for an aggressively honest brand of reporting that respects the viewer and delivers facts that are well-sourced and documented.
The success of Maddow’s program was mirrored by much of the MSNBC schedule. The network’s Monday-Friday, 9:00am-5pm, viewing grew by a larger margin (17%) than Fox News, which actually declined two percent. The same goes for total day viewing that saw a nine percent increase for MSNBC versus a two percent drop for Fox News.
Additionally, The Last Word with Lawrence O’Donnell bested its Fox competition in its time period to be the #1 program for the quarter in both the 25-54-year-old demographic and total viewers. It also outperformed Fox by growing ten percent compared to a seven percent decline for Fox. And another bright spot for MSNBC was Nicolle Wallace’s Deadline: White House, which also rang in at #1 against Fox’s longtime host Neil Cavuto. And the press release notes that:
“Multiple MSNBC programs also achieved total-viewer ratings highs, including weekdays during ‘MSNBC Live with Stephanie Ruhle,’ ‘MSNBC Live with Hallie Jackson,’ ‘MSNBC Live with Craig Melvin,’ ‘Andrea Mitchell Reports,’ ‘MSNBC Live with Velshi & Ruhle,’ ‘MSNBC Live with Katy Tur,’ ‘MSNBC Live with Ali Velshi,’ ‘MTP Daily,’ ‘The Beat with Ari Melber,’ ‘Hardball with Chris Matthews,’ ‘All In with Chris Hayes,’ and ‘The Last Word with Lawrence O’Donnell’; and Saturdays during ‘UP with David Gura’ and ‘Weekends with Alex Witt.'”
It must be especially painful for Fox News considering how hard Trump worked to promote his State TV division. At times it was impossible to tell whether Trump was the President of the United States, or of Fox’s Marketing and PR department. At one point in March Trump posted ten Fox News videos in one flurry of weekend rage-tweeting.
This quarter also saw the publishing of an in-depth expose of the clinging embrace between Trump and Fox News by Jane Mayer of the New Yorker. Trump also came to the defense of two of Fox’s most offensive hosts, Jeanine Pirro, and Tucker Carlson, whose profane and insulting rants have cost them most of their advertisers. The Democratic National Committee made a profoundly wise decision to ban Fox from hosting any Democratic primary debates. That decision was affirmed shortly thereafter by a survey that revealed the depth of Fox’s right-wing nuttery. Meanwhile, Trump kept tweeting what he thought was good news about his favorite network.
All in all, it’s another stellar quarter for MSNBC, a network that was once written off as an also-ran that would always trail the perennial leader. And for Fox News, it’s a bitter humiliation as their relentless and biased advocacy for Donald Trump, and shameless lying about his critics proves to be a drag in the ratings race.