According to a well-reported story in both the Washington Post and the Star Tribune, branding expert Donald Trump is unhappy, ne’ furious (!) about a label he’s having a tricky time unsticking, that he’s a racist.

As the campaign takes shape about 15 months before voters render a verdict, Trump’s Democratic challengers are marking him a racist, and a few have gone so far as to designate him a white supremacist.

Throughout his career, Trump has recoiled from being called the r-word.


I actually do not fancy myself a branding expert, but this seems straight forward. and I do have some branding advice, should Trump be serious.

“Stop being a fking racist!”

That ought to help.

For them to throw out the race word again — racist, racist, racist,” Trump told reporters Friday as he left the White House for a week at his private New Jersey golf club. “They call anybody a racist when they run out of cards.”

No. Actually we don’t call “anybody” a racist, with or without cards. (What cards, by the way? Never mind. We are not going to start trying to make sense of his sentence-like utterings.)

Has anyone ever called Nancy Pelosi a racist? No. So we can throw out the “everybody” right there. Let’s actually take some risks here, did anyone really call Mitt Romney a racist? An elitist who hated all poor people, yes! Mitt got nailed with that one, bulls-eye. But racist? I don’t recall, and I kind of doubt it. Mitt currently hates Trump, he just has trouble hiding it. It must be based on something.

Moving on, please stop saying “Go back to …” when referring to three Americans of color who were born here, and one who simply carried out the American dream and certainly did “find a better life.” Legally! That would be a great start!

Stop calling areas that are largely populated by people of color “rat infested.” Relatively straightforward.

Start following the examples set by people who are notorious for not being racists. That’s easy! Everyone from Lebron James to little ole white-boy me! Examples are everywhere.

I realize this hits you right in the heart, because we’ve rarely heard you’re furious about anything. I can see how it hurts your “brand.”

Trouble is, I think in your heart, you actually don’t care about being a racist. You are just bothered that people are on to you, which,  in your case, always sucks.

Breathe it in, it is who you are.

And you don’t have a heart anyway.


Peace, y’all


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This is a Creative Commons article. The original version of this article appeared here.


  1. Donald Trump is a RACIST! Donald Trump is a RACIST. Donald Trump is a RACIST!……… I’m hoping he will get so furious is f**king head will explode.

  2. …The truth often hurts . Especially when your (bullshit ), doesn’t carry the day anymore. …..EVERYBODY KNOWS.
    ..Trump’s in essence , called his children “YUGOSLAV’s “ and told them to
    …..go back to “LOWER Slovenia “ to their communists roots , “where they belong “.

  3. ..Trump , says he’s the least racist person ,
    and just because he doesn’t “like certain
    groups” of people, such as , Latins , French ,eastern European’s , Blacks and browns
    from S—-t ho—, country’s , doesn’t make him a racist’s .
    ..,He has the “right “,to (not like ), these “degenerate people’s”. After all ,— he’s had a bad experience , by marrying one , and lived to regret it .


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