ep_jhu / Flickr Faux News...
ep_jhu / Flickr

The success that Fox News has had in fulling their conservative propaganda mission is indisputable. They have corralled a committed congregation of faithful adherents to the far-right messaging and Trump-fluffing that is their hallmark. With sycophantic proponents like Sean Hannity and Tucker Carlson and the “Curvy Couch” potatoes of Donald Trump’s favorite Fox News program, Fox and Friends, the network is a non-stop peddler of GOP swill and Trump’s snake oil.

A new survey sheds additional light on the totality of devotion that Republicans have for their right-wing idols and “news” sources. Morning Consult’s “Most Polarizing Brands in America” survey conducted over 300,000 interviews to determine which brands divide Democrats and Republicans the most:

“From award shows to soda commercials, politics is increasingly seeping into most facets of American culture. As a result, brands that were once dutifully neutral have taken bold stands, and others have been involuntarily dragged into controversy. Morning Consult used a wealth of consumer tracking data – 336,370 survey interviews in the last three months – to determine which brands are the most politically divisive.”

Seizing the top spot in the survey, as most divisive, is Trump Hotels. As a brand, the President’s core business bitterly divides the nation with Democrats being particularly averse to the elitist lodging. More surprising is that Republicans, while positive, were not very enthusiastically so. Perhaps there’s a faction within the GOP’s working class constituents who recognize that they aren’t welcome at places like Mar-A-Lago.

The remainder of the survey results affirm positions most observers already know. With regard to the media, the partisan lines were predictably drawn between conventional news outlets and the stridently biased Fox News variety. But what’s interesting is how narrowly focused Republicans are. Among the top twenty most divisive brands, the GOP held more favorable views of only five of them: Trump Hotels, Fox News, Fox Business Network, Chik-Fil-A, and Breitbart News. For everything else, whether news, entertainment, or sports, Republicans held a more negative view. Although in the extended list of thirty brands, Exxon/Mobil, Koch Industries, and Halliburton found favor with Republicans. They are an unambiguous confederacy of wingnuts.

That Republicans are so religiously bound to Fox News and other right wing media is a troubling development. It means that they care little about anything other than the conservative agenda which they cling to like a mantra. It is the definition of a cult wherein you are directed to believe only that which the cult has certified as true. Everything and everyone else is lying to you. Hence the carpet bombing of “fake news” allegations coming from Trump and his rightist comrades. It’s a closed-loop clan of prescribed beliefs from which any deviation is considered blasphemy.

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