Grace DeanFri, November 26, 2021, 2:50 AM·3 min read

booster vaccine
The owner of an ice cream company that’s giving vaccinated employees a pay raise says he’s been inundated with emails from anti-vaxxers.Karwai Tang/Getty Images
  • The owner of an ice cream company says some anti-vaxxers have likened his vaccine policy to Nazism.
  • Chapman’s is giving vaccinated employees a $1-an-hour pay raise.
  • Owner Ashley Chapman says he’s been inundated with emails and calls attacking the policy.

The owner of an ice cream company that’s giving vaccinated employees a pay raise says he’s been inundated with emails from anti-vaxxers.

Canadian ice cream company Chapman’s is giving vaccinated workers an extra 1 Canadian dollar an hour ($0.78) from November 28.

Ashley Chapman, vice-president and owner of the Ontario-based company, told CBC Radio that the external reaction to the policy was “very, very aggressive” and that he’d been sent “hate packages” in the mail.

He said that his 78-year-old father got a voicemail “telling him he was like Hitler, and obviously a Nazi, and we should be convicted of war crimes, essentially.”

Chapman told The Globe and Mail that the company had received at least 1,000 negative e-mails and “so many terrible, cruel comments on our Facebook group.”

“One e-mail asked us why we are employing segregation tactics,” Chapman said. “The exact words were: ‘Kudos on implementing Nazi-ism into our modern day.'”

The Globe and Mail reported that a photo of Chapman’s vaccine policy had been spread in anti-vaccine groups on social media, with some people urging a boycott of the brand.

Chapman said that news coverage of the backlash led to emails, phone calls, and social-media posts from people praising the pay raise and encouraging other companies to introduce similar incentives for vaccinated workers.

“Overall, the ratio of good comments to bad comments is now about 20 to 1,” Chapman told The Globe and Mail. The company’s sales hadn’t been hit by the boycott, and it had actually got multiple requests from Americans asking where they could buy its ice cream, he said.

Chapman told CBC that before introducing the pay raise he had been paying for unvaccinated staff to get two rapid COVID-19 tests a week, which he said cost around 40 Canadian dollars ($31.35) per person.

“The rapid tests and the infrastructure needed to deploy these tests costs our company money, so we felt it was only fair to reflect that same investment in the vaccinated with a $1 increase,” he told Insider.

“Our policy was created to specifically not demonize or punish our unvaccinated employees,” he continued. “We feel that everyone should have a choice whether they are vaccinated or not, but individuals need to own their choice.”

As of Friday, 75 of his 850 employees aren’t fully unvaccinated, Chapman told Insider. He said he expected this to fall to less than 50 by the end of September as more staff get their first and second shots, he said.

Chapman added that five unvaccinated employees were on unpaid leave because they had refused to take bi-weekly tests. Three of these were expected to return to work next week and begin taking the rapid tests, he said.

Employees in process of getting the vaccine can claim the pay raise by showing proof of their upcoming vaccination, Chapman said.

As of November 19, 78.2% of Canadians had had at least one dose of a COVID-19 vaccine, rising to 89% among people aged 12 and older, government data shows.

More and more companies are mandating vaccines for their employees, and some governments are rolling out similar policies, too.

Ontario is requiring people to be fully vaccinated to visit some indoor venues like restaurants, nightclubs, gyms, and cinemas. Police in Toronto will be placed on unpaid leave if they don’t provide proof of full vaccination by the end of November

In the US, President Joe Biden is requiring all companies with more than 100 employees to mandate COVID-19 vaccines for their staff or implement weekly testing.

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