One of the most nauseating things about Donald Trump is how deliberately he has decimated the standards of honesty for the U.S. presidency. And while there is nothing he won’t lie about, his falsehoods are frequently employed to boost his own fragile ego. This is a man who began his term by lying about the size of his inauguration audience. He lies about his popularity among Republicans. He routinely lies about the attendance at his cult rallies. And lately, he has been obsessed with lies about the impeachment hearings hurting Democrats.
Contrary to Trump’s plaintive whining, polls show that it’s his own approval rating that has suffered throughout the impeachment hearings. A majority of Americans still favor his impeachment and removal from office. But that isn’t the only downside for Trump World. His state TV propaganda network, Fox News, is also being dragged down by the loathing he has cultivated for himself and his Republican Nationalist Party.
The numbers for the month of November tell a tale of woe for Trump’s media minions. Year to year, Fox News viewership for the total day in the all-important 25-54 year old demographic declined 11%. That compared to MSNBC’s rise of 5%. Fox’s daytime ratings in the demo declined 5% (MSNBC was up 19%). And Fox’s primetime schedule featuring Trump-fluffers Tucker Carlson, Laura Ingraham, and Sean Hannity, dropped 12% (MSNBC was up 8%).
MSNBC’s strong performance was once again driven by Rachel Maddow. Her program handily beat Hannity with an average audience of 572,000 a night. Hannity, Fox’s top-rated program, trailed with only 554,000. But she wasn’t alone. Chris Hayes, Lawrence O’Donnell, and Brian Williams all notched highs for the year in their time periods. Williams ranked No. 1 in his timeslot among adults 25-54. On the dayside, Deadline: White House with Nicolle Wallace was the most-watched cable news show at 4:00 pm for the third straight month.
This is the second straight month where MSNBC’s growth outpaced Fox News. And it’s the third straight month that Maddow has topped Hannity. During most of this time the news has been consumed by contentious issues like impeachment and the 2020 election. Fox News has juiced its programming with live, interrupted coverage of Trump’s rallies (19 so far this year). But even that Trumpioid-fix for addicted Trump cultists didn’t keep viewers from fleeing.
Democrats should learn from this that they need to keep up the pressure on Trump. It’s not only educating the public about his criminal activities, it’s having a positive impact on impeachment in the polls, and on ratings for programs that aren’t afraid to tell the truth about Trump. Democrats need to ignore Trump’s impotent wailing about “witch hunts” and lies about how adored he is. He isn’t. And the more we point that out, the lower he sinks into the abyss of his own lies.