If you are a member of the Latino community, or if you cook and eat food made with recipes from the Caribbean and Latin America, you are probably familiar with GOYA products. I took a quick look in my kitchen cabinet and found three; a can of gandules (pigeon peas), frijoles negros (black beans), and some adobo—a multispice seasoning.
The CEO of GOYA Foods, Robert Unanue, paid a visit to the White House and lavishly praised Donald Trump on Thursday. His support for a president who puts kids in cages, dismissed and paper toweled Puerto Rico, and who describes Latinos as thugs and rapists has sparked a social media backlash with trending hashtags of #BoycottGoya, and #Goyaway.
The Unanue family, one of America’s richest, are billionaires; perfect buddies for The Donald. Let’s see how they react to people deciding not to add a pinch of GOYA Adobo to their meals.
Some Twitter responses:
.@GoyaFoods has been a staple of so many Latino households for generations.
Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU
— Julián Castro (@JulianCastro) July 9, 2020
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
I’m going to take Ana Navarro’s advice and donate the GOYA products on my shelf to my local food bank.
We’re all free to do w/our frijoles as we wish, but if you’re gonna #boycottgoya, pls don’t throw products in the trash. Donate the products to a food bank. And if you choose, u can replace your adobo with @badiaspices, Conchita, Iberia, Diana….many alternatives in the market. pic.twitter.com/maSoMnXw5D
— Ana Navarro-Cárdenas (@ananavarro) July 10, 2020
Happy eating—without GOYA.