Advertisers flee after Fox News’ Jeanine Pirro spews anti-Muslim rhetoric targeting Rep. Ilhan Omar

Gage Skidmore / Flickr Jeanine Pirro...
Gage Skidmore / Flickr

As Sean Hannity himself said Tuesday night, “it never stops” when it comes to large-scale backlash against the shrieking bigots that comprise the Fox News “opinion” roster. Yet even as Hannity joked about the never-ending cycle of hate that he, Tucker Carlson, and Laura Ingraham keep spewing, yet another fear-mongering Fox monster was waiting to earn her own pair of boycott wings: “Judge” Jeanine Pirro. At least five companies have pulled their ads from the 67-year-old’s weekend show, according to ThinkProgress.

Pirro—who was a judge for exactly 28 months in the early 1990s—went full-on Islamophobe in a carefully crafted, question-based attack against Minnesota Rep. Ilhan Omar on Saturday, which the network itself quickly rebuked after immediate backlash.

“Think about it: Omar wears a hijab,” Ms. Pirro said. “Is her adherence to this Islamic doctrine indicative of her adherence to Shariah law, which in itself is antithetical to the United States Constitution?”


Fox News responded on Sunday, about 24 hours after Ms. Pirro’s show was aired. “We strongly condemn Jeanine Pirro’s comments about Representative Ilhan Omar. They do not reflect those of the network and we have addressed the matter with her directly,” the network said in a statement. 

Rep. Ilhan thanked the network for their statement.

Since Monday, advertisers have begun leaving the show. While Novo Nordisk is “reevaluating” their decision to advertise with Pirro, who hasn’t held a gavel in nearly 26 years, let’s see which companies already made the call.

NerdWallet told The Hollywood Reporter on Monday that it would stop airing spots on Pirro’s show moving forward. “We’re no longer advertising on this show and don’t have plans to in the future,” the personal finance company said.

That same day, Botox maker Allergan told ThinkProgress that they would “not be advertising on [Justice with Judge Jeanine] moving forward.”

GreatCall, which aired a spot for its Jitterbug Flip phone during Pirro’s late night re-broadcast, told ThinkProgress it too had pulled advertising from the show.

“We absolutely condemn Ms. Pirro’s comments, which are offensive and completely contrary to our values,” a spokesperson from resale app letgo wrote to ThinkProgress. “We are in the process of ensuring our ads will no longer run during her show.”

On Wednesday, a spokesperson for New Vitality, makers of Ageless Male and Super Beta supplements, told ThinkProgress it has pulled ads from both Justice with Judge Jeanine and Tucker Carlson Tonight.

Considering how few ad buyers Carlson has left, that’s a pretty big deal. Out of more than 60 companies asked by ThinkProgress about their advertising plans with Pirro (and Carlson), most did not respond; predictably, that My Pillow guy continues to cheerfully bend the knee to the Trump propaganda network. Mitsubishi Motors North America also plans to stand by Pirro, saying its ad buys are “based on demographics and psychographics, not politics,” which makes it sound like they’ve precisely identified the politics of the demographics they wish to reach.

Here’s the full list of Pirro and Carlson advertisers, courtesy of the fine folks at ThinkProgress, who are updating as they learn more. Some of them won’t surprise you, but quite a few will disappoint you.

  • (Pirro)
  • ADT (Pirro)
  • Allstate, for its Esurance (Pirro)
  • Amazon Prime, for its new show The Widow (Pirro)
  • (Pirro)
  • Arby’s (Pirro)
  • Aspen Dental (Pirro and Carlson)
  • Association of American Railroads (Carlson)
  • Bayer, for Miralax, Bayer, Alka Seltzer, and Dr. Scholl’s (Pirro and Carlson)
  • Cadillac (Pirro and Carlson)
  • Carvana (Pirro)
  • Celgene for Otezla (Pirro)
  • Chattem/Sanofi for Gold Bond and Act (Pirro)
  • Checkers/Rally’s (Carlson)
  • Church & Dwight for Kaboom (Pirro)
  • Clear (Pirro)
  • Custom Ink (Pirro)
  • Del (Carlson)
  • Ebates (Pirro)
  • (Carlson)
  • Gillette (Pirro)
  • Golden Corral (Pirro)
  • GSK for Gas-X (Pirro)
  • Intuit Quickbooks (Pirro)
  • Jenny Craig (Carlson)
  • Just For Men for its ControlGX (Pirro)
  • KAYAK (Pirro)
  • Knightline Legal (Pirro)
  • Liberty Mutual (Pirro)
  • MedStar Health (Pirro)
  • Midas (Pirro)
  • Miracle-Ear (Carlson)
  • Nature’s Bounty (Pirro)
  • Navy Federal Credit Union (Pirro)
  • NFL Network (Pirro)
  • People Media for (Pirro)
  • PhRMA (Carlson)
  • (Pirro and Carlson)
  • Proctor & Gamble for Crest (Pirro)
  • Qunol (Pirro)
  • Rakuten (Pirro)
  • Recovery Centers of America (Pirro)
  • Ruby Tuesday (Pirro)
  • Samsung Galaxy (Pirro and Carlson)
  • Sandals (Pirro)
  • (Carlson)
  • Toyota for Lexus and Toyota (Pirro)
  • Trivago (Pirro)
  • USAA (Carlson)
  • Volvo (Pirro)

It’s worth noting that Pirro’s Twitter account has been uncharacteristically silent since her attack on Rep. Omar.

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3 Comments on "Advertisers flee after Fox News’ Jeanine Pirro spews anti-Muslim rhetoric targeting Rep. Ilhan Omar"

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Fox is losing lots of money with this dildo head…yayaaass

Max Francis
Max Francis

Thank you to all the companies that have pulled their ads from Pirro’s programing


50 people worshipping their faith in New Zealand were just slaughtered.
This is what hate speeches like Jeanine Pirro’s leads to.
Well done bitch. Care to say a few words now ?..