After nearly twenty advertisers cut ties with her show in just two days, Laura Ingraham is going on vacation. On Friday’s edition of Ingraham Angle, the Fox News host and all-around terrible person casually announced that she’ll be off next week, celebrating Easter with her children.
BREAKING: Laura Ingraham announced on tonight’s show that she would take next week off and be replaced by “a great lineup of guest hosts” pic.twitter.com/Ucoa4D45O2
Ã¢ÂÂ Jon Levine (@LevineJonathan) March 31, 2018
According to Media Matters, who has collected a comprehensive list of Ingraham Angle advertisers, eighteen companies have pulled their brands from future episodes of the show, though nobody’s gone so far as to sever ties with Fox News Network as a whole.
Advertisers Nutrish, TripAdvisor, Wayfair, Expedia, Nestle, Jos A Bank, Johnson & Johnson, Hulu, Stitch Fix, Jenny Craig, Office Depot, Honda, Liberty Mutual, Principal, Miracle-Ear, Ruby Tuesday, Atlantis, and Entertainment Studios have made statements about future ads not appearing on Ingraham’s show.
So who’s even left anymore? Variety watched so we don’t have to.
The only blue-chip advertiser to appear over the course of the hour-long broadcast was IBM. Otherwise, many of the sponsors were direct-response advertisers like MyPillow.com, or lesser-known entities such as the American Petroleum Institute, Interstate Batteries and KT Tape. Fox News also filled commercial breaks with promos for hosts like Bret Baier, or the mid-morning team of Bill Hemmer and Sandra Smith.
This all started with a snarky tweet Ingraham sent on Wednesday, mocking Parkland shooting survivor-activist David Hogg about his college acceptances and rejections, but how far can it go?
A former Fox News president offered some possible outcomes of this very public “imbroglio” to The Wrap:
“Her apology has been inadequate so far,” Joe Peyronnin, a former president of Fox News, told TheWrap. “If it is dragging down their revenues significantly and she has not addressed it in such a way that advertisers will return it could be fatal for sure.”
“It’s going to be a business decision,” Peyronnin said. “Look at how long Fox News hung on with people being charged with sexual harassment or mistreatment. It took them a while but ultimately when they saw their business being damaged for the long term, they made decisions.”
That’s no lie–it’s really hard to get fired from Fox News, but it’s not impossible, if and when the bottom line is in danger.
Another former senior Fox News executive put it another way. “All you have to do is look at Roseanne’s success,” the individual said. “This [boycott] won’t mean a thing.
Time will tell. Ingraham claims the vacation was planned, much like Bill O’Reilly described his own sabbatical at this time last year.
She’s probably got Hamilton tickets, right? Maybe she finally got tickets to the National Museum of African American History and Culture. Those are really hard to get.
Or maybe she’ll visit Northern California, where the conversations around gun violence are focused not on the survivors of Parkland and the conservative pundits who hate them, but on the death of Stephon Clark, the 22-year-old black man who was shot 7 times in the back, once in the side, and zero times in the front, after Sacramento police saw a phone in his hand and shouted “GUN.”
Either way, Ingraham’s off for the week. Wave good-bye, Laura!